ADIDAS Spec | Sports

It's good to have goals. One of the many that I have is to shoot for a major sports apparel brand. That's what you see here... kind of. The images below are commonly known as "spec ads" (speculative ads if you like syllables). These ads show potential clients your talent without you having to have a published piece.

For this shoot, my friend Jutta and I wanted to capture images that showcased the power and beauty of tennis while also fitting into the brand strength of Adidas. I wanted to show the quiet side of the sport by foregoing action shots and focusing on the calm before the storm.

Thanks to Jutta for being such a good sport (it was cold that night) and for providing her elegance to the shoot.