I have very talented friends. Knowing people, who are good at what they do, significantly helps in both the creative process and the final product. Whether it's hair and makeup or being the face in front of the camera, having a team that can flawlessly work together is something I look for and cherish.
Full Disclosure: This concept wasn't my idea. My friend, and makeup artist, Ana had presented this look to me and wondered if I'd be interested in doing an official shoot with our friend Jessica. I, of course, said "duh" and off we were. Having worked together in the past, it was a breeze to get the images you see below.
Fashion photography is a funny thing. You can literally do whatever you want with the freedom to try new things and see what the outcome is... good or bad. I love that. I love that there is no "right" or "wrong" and that whatever I can come up with will, more than likely, result in a well received image.
From the beginning, I knew I wanted to try and submit these images for publication. Although I felt the images were strong enough, I knew it could be a difficult process due to the lack of variety in the outfits shown. I had a slew of other shots featuring other dresses, but none of them were as strong as what you see below. This is where the "no rules" of fashion photography come into play. Through the process of coming up with bad idea after bad idea, I was able to add the "variety" that magazines look for without having to dig into images that didn't fit the collection.
Thanks again to Yvette for bringing her professionalism and vintage beauty to this shoot. It's always a pleasure working with her and I look forward to the next time we can work together.
The next verse is the same as the first.
For round two, I wanted to keep the same look/feel of Eric's previous shoot while allowing these new images to have a style of their own. With a new direction, Eric and I setup shop in LA's Art District and captured what you see below.
Once again, Eric brought it. His attention to detail on his end allows me to focus (pun intended) on what is needed on mine, which allows for more creativity to come through during the shoot.
Eric Lloyd was born to be different. From his exuding style to his lust for life, I knew this shoot was going to be full of energy from the jump.
Upon arriving at our shoot location, near Willow Studios in DTLA (Downtown LA), we agreed we needed to utilize the red wall you see in the images below. With that as our base, we decided on an outfit that was simple in appearance yet stark enough to stand out on it's own.
The end result is exactly what we set out to capture and I can't thank Eric enough for helping bring everything to life.