Welcome to the dawn of Urban Functionality: Where style and performance are the only things that matter and what you wear is what you say.
For this editorial, I wanted something different. Something that, obviously, showcased the clothing (brought to you by The North Face) but also spoke directly to the target audience. With the title of the latest installment of HYPEBEAST Magazine being "The Exploration Issue", I knew it would be a perfect opportunity to combine the two worlds I live in: Photography and Graphic Design. I'll be honest though... the topographical map was not a part of the original plan. Thankfully, there wasn't a lot of time to think about the creative direction. I had to jump and I'm very happy with where I landed.
The images you see are the product of a total team effort. Huge shout-outs to Latrira Sarapo for her stylistic proficiencies and to Eric Lloyd for, once again, bringing the heat on the modeling tip.
When HYPEBEAST calls, you pick up the phone and hold it tight because the Lord only knows what they're going to ask you to shoot. From football boots to fashion editorials (post forthcoming), HYPEBEAST are the purveyors of "cool" and have been an absolute pleasure to work with.
Our most recent collaboration brought me to the doorstep of filmaker and artist David OReilly. It was interesting being a "fly on the wall" and seeing how another artist operates while capturing the intricate details of his every day life.
Check out the latest issue of HYPEBEAST Magazine to read about David's approach to design and what it was like working on Spike Jonze's HER.